Cultivating the reading habit

I know what we should cultivate the reading habit when still young. But what I saw on my way to work it utterly ridiculous.

A lady had her newspaper spread across her steering wheel while driving! And you can see her periodically looking down at her papers and then back at the road. I was driving beside her for quite sometime and she seem pretty engrossed. Wonder what juicy gossip she was reading. We are not in a jam where the car remains stationary for a long period of time. Her total disregard for her safety as well as other road users is really frustrating to say the least